Getting 129 Million Impressions On Singles Day | Success Story
With shoppers 🛍️ looking out for good deals, it was the perfect opportunity to help destination clients sell vacations🧳.
#BrandStoryAsia helped our clients get a piece of the action with a digital campaign across the #Alibaba network — #Taobao, #Fliggy & #Alipay, Social mediums #WeChat and #Weibo that yielded over more than double the expected coverage on PC 💻 and mobile📱 for 209% ROI.
By roping in 22 vendors across the country who extended the discounts, it generated a 82% increase📈 in sales and resulted in 3,263 holiday makers booking their travel packages — itself a growth 💹 of 109%
Reports this year said sales were slower for Alibaba with “only 🙄 “ 8.5% growth (compared to 26% in 2020). Border closures are partly the reason as international travel products were totally absent from this year’s sales.
Still it was another record-breaker🌟 with over $80 billion generated. But imagine if BIG ticket overseas travel products were available — how much more would the sales have been?
#SocialStoriesAsia #BrandStoryAsia #TravelStoryAsia #SocialMedia #Marketing #DigitalMarketing #Marketing101 #Storytelling #SinglesDay
