Brand Storytelling: Targeting New Audiences With The Right Brand Partnership

Sometimes, you have to break out of the usual #socialmedia platforms to find your niche #targetaudience. 👨‍👩‍👧‍👦 To tie in closely with Hawaii’s vibrant, #outdoor vibes, Team #BrandStoryAsia partnered up with China’s leading #fashion and #fitness community KEEP to launch a #virtual running route 🏃featuring awe-inspiring landscapes of #WaikikiBeach. 35 million active members are transported to the beautiful #shoreline through the app as they jog on the treadmill. 🏖️Engaging and motivational, the campaign drew 17.7 million page impressions.

#BrandStoryAsia #SocialStoriesAsia #TravelStoryAsia
#CaseStudy #Destination #VirtualTravel #Virtual #Wanderlusting #marketing #Marketing101 #B2C #B2CMarketing #Partnerships #BrandStorytelling

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