Brand Partnership That Reaches The Sky | Success Story
To maximise #socialmedia engagement and ride on the popularity of #video 📽️ storytelling, PLUS tap on Chinese desire for travel, #BrandStoryAsia on behalf of Las Vegas created a brand partnership with the world’s number one drone maker #DJI for #SkyTraveler — to see the world from a different perspective.
Besides inspiring over 10 million registered users on DJI platforms, the digital campaign further targeted millions of #WeChat and #Weibo users with a lifestyle passion in flying, “playing with” and collecting #drones — potential high-value travelers. A huge success, the SkyTraveler saw over 94,000 applicants and 79 million views! 👏
Creative production involved 2 media outlets, an influencer, a budding producer and even our own #BrandStoryteller @peterphang who can’t help but get into the thick of action. In less than 4 days, the crew captured spectacular scenes to present a refreshing story of #Vegas and surrounds through aerial filming, showing off diverse experiences of the destination. In addition to Las Vegas’ dazzling strip and skyline, audiences were wowed by shows, snow-boarding🎿, car racing, water-sports and even a ghost 👻 town!
#SocialStoriesAsia #BrandStoryAsia #TravelStoryAsia #Destination #Wanderlusting #B2CMarketing #Marketing101 #sevenmagicmountains #ugorondinone #LasVegasStrip #LVCVA #Bellagio #Venetian #MGM #HighRoller #NelsonGhostTown #MountCharleston #LakeLasVegas #ReflectionBay #AmericanAdventureTours #SpeedVegas #drone #Travelnevada
